After graduating from The University of Queensland, Lynn joined REACH24H Consulting Group. Lynn has more than 10 years regulatory compliance consulting experience in the chemical, food and cosmetic industries. 5 years ago, Lynn explored the Cross-border E-commerce business and started a subsidiary e-commerce company of REACH24H, focusing on collaboration with overseas companies and helping brands enter China through CBEC. Lynn has successfully introduced a number of overseas cosmetics and food products to incubate and operate on the content-based e-commerce platforms reaching an annual sale of over 100 million RMB. Currently, Lynn is mainly operating Holland & Barrett, a UK Leading food supplement brand, and Daewoong, a well-known Korean health food brand.